Align VP of Business Development Eugene Terk on the Scaling Up Business Podcast

Published On: February 10, 20202.9 min read


Align Technologies’ Eugene Terk joined the Scaling Up Business Podcast last week to take a deep look at what it means to “scale up.” Eugene and host Bill Gallagher ran through a variety of topics including the fantastic customer experience at the Ritz-Carlton, the importance of huddles in large corporations, and even Bitcoin.

Both Bill and Eugene gushed over their experiences at Ritz-Carlton hotels. The company was scaled up by Horst Schulze, who detailed the rise of the hotel titan in his book, Excellence Wins.

Eugene explained that a Ritz-Carlton staff commits to huddles at every level to ensure they deliver outstanding experiences to everyone who stays at the hotel. This commitment is rewarded by creating a brand loyalty in the customers. Bill and Eugene both compared their affection for staying at a Ritz-Carlton to flying on Southwest Airlines. Both felt very safe and secure knowing they were with an airline they trust, and that trust was built through a commitment to pleasing customers.

Bill and Eugene also dive into the current market volatility. $1 of bitcoin invested in 2010 would now be worth $90K. Yet it’s considered a risky investment. Gold and oil are both valued extremely low today. Why is this? Bill and Eugene explain that these values are dangerously unpredictable.

Bill and Eugene discuss even more on the full episode of Scaling Up Business!

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About Bill

Bill Gallagher is a business coach and master facilitator with over 30 years of entrepreneurial and executive experience. Bill has spent the last 15 years coaching and training others in leadership and performance and previously led 4 companies of his own and been a partner or executive in 2 others. Bill discovered the Rockefeller Habits and Scaling Up 20 years ago, and has used them in his own companies. An experienced entrepreneur and executive, he has created and run companies and business units ranging from startup to over US $500 million. 

The Scaling Up Business Podcast

Scaling Up Business is all about how a few companies make it… and why the rest don’t. Our podcast shows are drawn from the lessons of our coaching clients, coaching partners, and the leading authors that contribute to our Conferences and the Scaling Up best selling book by Verne Harnish, and the Team at Gazelles. We’ll share practical tools and techniques for building an industry-dominating business. These approaches have been honed over three decades of advising tens of thousands of CEOs and executives and helping them navigate the increasing complexities that come with scaling up a venture. We want to turn what can feel like an anchor, into the wind at your back — helping you create a business where the team is engaged; the customers are doing your marketing; and everyone is making money. Each episode of the Scaling Up Business show focuses on one of the four major decision areas every company must get right: People, Strategy, Execution, and Cash. We’ll share the tools and methods that have been used by more than 40,000 firms around the globe to scale their companies successfully — many to $1 billion and beyond. Running a business is ultimately about freedom. The Scaling Up Business show tells leaders how to get their organizations moving in sync, to create something significant, and still enjoy the ride.

For more information about the Align software discussed in this episode, join an advisor to learn how Align can power execution in your business!

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