Align

Privacy Policy

At Align, we are committed to protecting and respecting your privacy and the personal data you share with us. This privacy policy explains when and why we collect personal data from/about you, how we use that personal data, the conditions under which we may disclose your personal data to others and how we keep it secure. Personal data includes any and all information that can be used directly or indirectly to identify you.

What personal data does Align collect from you and how?

1. Information You Provide Directly

You are required to provide the following personal data to Align when you create an account on the Align platform or register for an Align assessment, diagnostic conversation, or interactive tool:

  • Name
  • Company Name
  • Email address

In addition, you may voluntarily provide certain personal data to Align as part of your profile including job title, profile photo, links to certain personal websites, birth date, hire date and hobby information.

2. Voice Recordings, Transcripts, and Conversation Data

When you participate in our interactive AI voice diagnostics or assessments, we collect:

  • Audio Recordings: Audio recordings of your voice during the interactive session.
  • Transcripts & Summaries: Automated speech-to-text transcriptions and written analytical summaries generated from your diagnostic conversation.
  • No Biometric Identification: While we process voice audio to record, transcribe, and synthesize conversational context, we do NOT extract acoustic voiceprints, geometric vocal templates, or biometric identifiers, nor do we use voice data for physical or biometric identification or authentication.

3. Information Provided by Third Parties (Colleague & Peer Referrals)

An executive, manager, or colleague within your organization may provide your name and corporate email address to invite you to participate in a team assessment or diagnostic conversation. We process this information exclusively to transmit the invitation and necessary reminder, facilitate the organizational team assessment requested by your colleague, and determine team-level consensus.

4. Usage and Technical Data

Align also uses log-ins, cookies, and internet protocol (“IP”) addresses to identify you and log your use of our site and/or mobile app. A cookie is a small amount of data, which often includes an anonymous unique identifier, that is sent to your browser from a web site’s computers and is stored on your computer’s hard drive. As with most websites and technology services delivered over the Internet, Align’s servers automatically collect information when you access or use our platform and record it in user activity log files. This log data may include the IP address, the address of the web page visited before our site, browser type and settings, the date and time the site/app was used, information about browser configuration and plugins, language preferences and cookie data referenced above.

What does Align do with the personal data it collects?

Align may use the personal data it collects from you to understand your needs and provide you with a better, more personalized user experience and service while on the Align platform, and more specifically for the following purposes:

  • For billing, account management and other administrative matters
  • To provide, update, maintain, and improve our services
  • To record, transcribe, analyze, and synthesize user assessments and diagnostic conversations using artificial intelligence (AI) and natural language processing models
  • To deliver peer assessment invitations, administrative reminders, and aggregated team diagnostic summaries initiated by your colleagues or organizational leadership
  • As required by applicable law, legal process or regulation
  • To communicate with you regarding any requests, comments or questions that you may have
  • To contact you by email and phone about our products, your trial, and offers we think you may find useful. We do this based on your consent where you have given it (for example, by ticking an optional box), or on our legitimate interest in telling you about our services. Every marketing email includes an unsubscribe link. Participants invited by a colleague to a team assessment or diagnostic conversation are not added to marketing lists or sales cadences without their affirmative consent.
  • From time to time, Align may use your personal data in a de-identified, anonymized and aggregated way for other purposes that do not in any way violate the terms of this privacy policy. Under no circumstance will Align use your personal data for any purpose not referenced in this policy without de-identifying, anonymizing, or aggregating it.

We process personal data on these bases (EU, UK and similar jurisdictions):

  • Contract: to provide your account, trial or subscription, including billing, renewal notices and service messages.
  • Legitimate interests: to send customers service updates, contact trial users and business prospects about our services, and improve our platform. You can object at any time.
  • Consent: for marketing you opt in to, such as newsletters and offers. You can withdraw consent at any time.
  • Legal obligation: where the law requires us to process data.

Artificial Intelligence & Subprocessor Safeguards

Align leverages vetted third-party cloud infrastructure, conversational AI, and speech-to-text service providers (including ElevenLabs) to conduct, record, transcribe, and host interactive voice sessions on our behalf. These providers act strictly as data processors under binding contractual data protection agreements and are prohibited from selling, retaining, or using customer voice data, transcripts, or confidential corporate inputs to train their public or foundation AI models without authorization.

Team Aggregation & Confidentiality Controls

When team members complete diagnostic conversations following an internal invitation, individual voice recordings, raw verbatim transcripts, and individual responses remain confidential. Executive and leadership dashboards display only high-level, thematic, and aggregated team alignments and divergences. To prevent individual attribution, team-level summaries remain locked and will not be displayed until a minimum threshold of participants (at least three (3) team members) have completed their assessments.

Align’s sales and success team may review conversation summaries of the person who started the conversation in order to follow up with them. Individual answers from invited team members are never shared with Align’s sales team or the person who invited them; only the combined team view is.

How does Align secure your personal data?

Align is committed to ensuring that your personal data is secure. Any personal data stored on Align’s platform is treated as confidential. All personal data is stored securely and is accessed by authorized personnel only. Align has implemented and maintains appropriate physical, electronic and managerial procedures and measures including, but not limited to, the use of Secure Sockets Layer (SSL) and Transport Layer Security (TLS), which creates a secure tunnel protected by 256-bit AES encryption, along with other symmetric and asymmetric encryption techniques, to prevent the potential unauthorized or unlawful processing and use of your personal data as well as its accidental loss, destruction, damage, theft or disclosure.

How do you control your personal data?

You may choose to restrict the collection or use of your personal data by Align in the following ways:

  • Every marketing email has an unsubscribe link and a link to manage your email preferences.
  • Marketing opt-in boxes on our forms are optional and unticked by default. Leaving a box unticked means we won’t send you newsletters or offers based on consent. We may still contact you about your trial or our services as described above, and you can opt out at any time.
  • You can object to marketing, withdraw consent, or ask us to stop contacting you at any time by emailing support@aligntoday.com.
  • If you receive an invitation from an executive or colleague via Align, you can click the direct “decline” or “unsubscribe” link included in the invitation email to immediately suppress follow-up reminders and opt out of further invitations from that team exercise.

Align will not sell, distribute or lease your personal data to third parties unless we have your permission or are required by law to do so.

How does Align store your personal data and for how long?

Align uses third party vendors and hosting partners to provide the necessary hardware, software, networking, storage, and related technology required to run our services. Although Align owns the code, databases, and all rights to the Align applications, you retain all rights to your personal data.

Data Retention Schedules

  • Voice Audio Recordings: Audio recordings of interactive voice conversations are stored securely by our authorized voice infrastructure providers on Align’s behalf and are configured for automated deletion two (2) years following the date of the session, or earlier upon receipt of a verified deletion request.
  • Transcripts & Diagnostic Summaries: Written conversation transcripts and analytical summaries are retained for the duration of the customer subscription or, for non-customers, two (2) years following the date of the session, or until an authorized account holder or participant submits a verified deletion request.
  • General Account Data: Align retains your account-level personal data while your account is in existence or as needed to provide you services.

When you terminate your Align account or submit a deletion request, you have the right to request that Align erase all of your personal data from its possession within a reasonable period of time or as required by applicable law. Align may retain de-identified, anonymized or aggregated information even after your account has been terminated and a request for erasure has been made.

International Data Transfers & Jurisdictional Compliance

Align is headquartered in the United States, and personal data collected through our platform and assessment services is stored and processed on secure servers located in the United States. If you are accessing our services from Canada, the European Union (EU), the United Kingdom (UK), the United Arab Emirates (UAE), or other international jurisdictions, please note that your information will be transferred to, stored, and processed in the United States. We implement appropriate cross-border safeguards, including Standard Contractual Clauses (SCCs) and data protection agreements, where required by applicable laws such as the General Data Protection Regulation (GDPR), UK GDPR, Canadian Personal Information Protection and Electronic Documents Act (PIPEDA), and UAE Federal Decree-Law No. 45/2021.

Changes to this Privacy Policy

Align may periodically update this policy so please check this page occasionally to ensure that you agree and are satisfied with any changes. Align may also notify you about significant changes in the way your personal data is treated by sending a notice to the primary email address specified in your Align account or by placing a prominent notice on our site. You retain the right to access, amend, correct or delete your personal data where it is inaccurate at any time. Furthermore, you may contact us at any time to:

  • Request access to personal data that Align has about you. Align will make sure to provide you with a copy of the personal data we process about you. In order to comply with your request, Align may ask you to verify your identity. Align will fulfill your request by sending your copy electronically.
  • Correct any personal data that Align has about you. If you believe that the personal data Align has about you is incorrect, you are welcome to contact us so we can update it and keep your personal data accurate.
  • Delete/erase personal data that Align has about you.
  • Object to processing based on our legitimate interests, including direct marketing. If you object to direct marketing, we will stop.
  • Withdraw any consent you have given us, at any time. This does not affect processing that took place before you withdrew it.

To do any of the above, please contact support@aligntoday.com.

This policy is effective as of November 12, 2026.

Questions

Any questions regarding this policy and our privacy practices should be sent to support@aligntoday.com or by writing to Align Technologies Corp. 4637 Tchoupitoulas St, New Orleans, LA 70115.