Cookie Policy

Align uses certain monitoring and tracking technologies, such as cookies, beacons, pixels, tags and scripts (collectively “Cookies”). These technologies are used in order to provide, maintain, and improve our website, services and software (collectively the “Services”), to optimize our offerings and marketing activities, and to provide our visitors, customers and users with a better experience while using the Services. This page contains information on what Cookies are, the types of Cookies Align uses, how to switch Cookies off in your browser, and some useful links for further reading on the subject.

What are cookies?

Cookies are small amounts of data, which often include anonymous unique identifiers that are sent to your browser from a website’s computers and are stored on your computer’s hard drive or your mobile device. They allow websites to store information like user preferences.

What are cookies used for?

Cookies enable Align to collect information regarding your usage of the Services without specifically identifying you. Cookies are used by Align to know if your computer or device has visited our service before. The cookies on your computer or device can then be used to: log you into the Services if you have asked to be remembered; help remember your preferences; help you navigate between pages efficiently; generally, improve your experience using the Services; and help Align understand how you are using the Services.

What types of cookies does Align use?

Align users several different types of Cookies in connection with the Services.

  1. Strictly Necessary. These Cookies are essential, as they enable you to move around the Align platform and use its features.
  2. Performance Cookies. These Cookies collect information about how you use the Align platform. These Cookies help us secure and better manage the performance of our Services, and remember your preferences for features found on the Service, so you don’t have to re-set them each time you visit.
  3. Analytics. The analytics tools and services we use generate Cookies which can tell us whether or not you have visited our Services in the past and provide additional information regarding how visitors and users use our Services. In particular, Align uses:
  • Google Analytics – Google Analytics is one of the most widespread and trusted analytics solutions on the web and helps us understand how you use the site and ways that we can improve your experience. These Cookies may track anonymous data such as how long a user spent on the site and the pages that the user visited so we can continue to improve the Align platform.
  • FullStory, Inc. and/or Hotjar – Align may use these to collect information regarding user behavior on the Align platform and assist our users with solving some of their technical problems. For more information about FullStory, please see the FullStory privacy policy available at You can opt out of FullStory’s collection and processing of data generated by your use of Align by going to For more information about Hotjar, please see the Hotjar privacy policy available at You can opt out of Hotjar’s collection and processing of data generated by your use of Align by going to
  • HubSpot. Align also uses Hubspot a third-party company, for marketing automation. Hubspot sets cookies that track a user’s interaction with our website. Hubspot also tracks browser-provided information such as inferred region, IP address, and return visits. Users remain anonymous unless the user has provided personal information through the submission of a form or clicks through to our website from a link in a Hubspot email. For more information on Hubspot cookies and what they are used for, see Hubspot’s Privacy policy here:

4.Marketing and Advertising. We use these Cookies and other similar technologies to serve you with marketing messaging and information that may be relevant to you and your interests. These Cookies allow us to know whether or not you’ve seen a marketing message online, how you interacted with such information, and how long it has been since you’ve seen it.

5. Functionality Cookies. These Cookies allow Align to remember how you’re logged in, when you logged in or out, and possibly anything you’ve done on the Align platform while logged in.

How long will cookies stay on my device?

The length of time Cookies will stay on your computer or device will depend on whether they are “persistent” or “session” Cookies. Session Cookies will only stay on your device until you stop browsing or log out of the site. Persistent Cookies stay on your computer or device until they expire or are deleted.

How can you control and delete cookies?

Most web browsers allow some control of most Cookies through the browser settings. Be aware that disabling Cookies may affect the functionality of the Services. Therefore it is recommended that you do not disable Cookies. To find out more about Cookies, including how to see what Cookies have been set and how to manage and delete them, visit and

“Do Not Track” Signals

Some web browsers may transmit “Do Not Track” signals to websites with which the browser communicates, telling the website not to follow its online movements. Because of differences in how web browsers interpret this feature and send those signals, and lack of standardization, it is not always clear whether visitors and users intend for these signals to be transmitted or whether they are even aware of them. Therefore, as many other reputable websites and online platforms, we currently do not respond to such “Do Not Track” signals.

If you have any further questions about the use of Cookies in our Services, please email For more information about our general privacy practices, please visit our Privacy Policy.

Effective Date: September 18, 2019