It all comes down to accountability. Can you hold your team and yourself accountable to doing the things you say you’ll do? It’s the hardest thing in business, and it’s also what Align does best.

There’s no running and there’s no hiding. Everything every member of the team is supposed to be accomplishing is out there in the open and updated in real-time, and it creates a culture where you don’t want to let your teammates down.

In that way, Align brings accountability where it needs to be: front and center. And, as a result, after years of trying, we finally made the collective move to walk the walk instead of just talking about it.