So, your business is ready for rapid growth… Congratulations!
Scaling up a business is not only one of the greatest challenges in entrepreneurship, but also a critical contributor to net new job creation, according to the SBA.
Navigating the growth process requires the implementation of new management systems and greater effort to align the team around what matters. But which system is right for your scaling business?
In this post, we’ll break down the similarities and key differences between three of the most popular business methodologies: Rockefeller Habits or Scaling Up, Entrepreneurial Operating System Traction (EOS), and Objectives and Key Results (OKRs).
While all three derive from Peter Drucker’s management by objectives (in turn based on the hugely influential management theory of Mary Parker Follet), they offer differing levels of complexity that present advantages and disadvantages depending on the organization implementing them.
Let’s jump into the methodologies!
The Rockefeller Habits, aka Scaling Up
Origin: The Rockefeller Habits, or Scaling Up, was introduced by Verne Harnish, founder of Entrepreneur’s Organization (EO) in his books Mastering the Rockefeller Habits and Scaling Up. Scaling Up is a holistic strategic planning and business management methodology that guides businesses in the areas of people, cash, strategic planning, and execution. The principles are based in part on the historic example of Rockefeller’s Standard Oil and have been adopted by numerous scaling firms like Apple Tree Answers and Growth Cubed.
Summary: The Scaling Up methodology is anchored by the implementation of a daily huddle to improve communication. The development of a grand strategic vision and core values are also central to Scaling Up. Harnish builds the framework for Scaling Up around a cycle of quarterly goal planning and tracking. The quarterly cycle allows you to break up your long-term goals into achievable priorities that build toward these goals over time. Scaling Up strongly emphasizes the high-level strategic plan, central of which is a “One-Page Strategic Plan” using Harnish’s 7 Strata of Strategy framework. The methodology also includes tools for assessing cash management and team alignment.
Who’s it for: Businesses of all ages and sizes use Scaling Up. But, the system is most valuable for organizations looking to spur growth through change management. The system can help leaders fully rethink their organization’s purpose, all the way from the highest level strategy to the day-to-day cash management and meeting rhythm. Like any habits, they take time to adopt, but they can be rolled out selectively over time. Given the depth of focus on strategy and cash, Scaling Up is especially effective for fast-growing businesses in the $10 to $200 million in revenue category.
Bottom line: Scaling Up is the most comprehensive of the systems described here. Each chapter of Scaling Up could be its own book. Your business can roll the components out over time, though implementers benefit most quickly from the methodology’s ability to connect strategy with execution.
Scaling Up’s depth and focus are especially helpful for organizations seeking a holistic transformation that powers growth.
About Entrepreneurial Operating System (EOS)
Origin: Gino Wickman developed Entrepreneurial Operating System in his book Traction: Get a Grip on Your Business. Gino was a disciple of Verne Harnish and a founding member of Detroit’s EO chapter, an organization created by Harnish. As a result, EOS contains many similarities to Scaling Up but offers some simplification.
Summary: EOS reduces the Scaling Up methodology to its people and execution components. Like Scaling Up methodology, EOS utilizes Stephen Covey’s “Rocks”, a constrained set of goals that teams must accomplish in the quarter. EOS focuses on weekly “Level 10 Meetings” with the leadership team, designed to identify, discuss, and solve problems.
Who’s it for: While companies across many industries use EOS, its simplified tools make it appealing to the lower end of the SME market. The entire EOS system can be implemented in one quarterly session. In contrast, adopting all components of the more comprehensive Scaling Up requires a commitment over a longer period.
The Bottom Line: The critical components of EOS are virtually identical to what can be found in the other systems described. The Level 10 meeting provides an effective and detailed structure for solving problems as a leadership team. EOS’s most valuable and unique tools can easily be combined with methodologies like Scaling Up or OKRs to help the leadership team.
Origin: Introduced by Andy Grove in High Output Management and recently popularized by John Doerr in Measure What Matters, OKRs have helped companies like Intel and Google manage goals.
Summary: Objectives are the “What” is to be achieved. Key Results are the “HOW” the objective will be achieved. Key Results typically are specific and measurable. Key results typically encompass Key Performance Indicators (KPIs) by defining quantitative targets.
Who’s it for: Because OKRs are the simplest and most flexible framework, it is widely adopted and referenced. It can work for both personal and company goals. Teams can easily adopt OKRs within the broader frameworks described above.
Bottom Line: OKRs focus exclusively on execution and provide just one tool for leaders. While this is fine for organizations focused solely on execution, many businesses may desire a more detailed system for connecting objectives to greater vision and day-to-day operations.
EOS vs Scaling Up vs OKRs Glossary
The Final Word
As is probably clear from the above chart, all of these frameworks boil down to the same basic tasks: developing a plan and aligning a team to specific, measurable, and time-bound goals. The experience of thousands of firms all around the world, as well as proprietary Align data, proves the effectiveness of a solid system of goal setting and tracking.
Scaling Up and EOS Traction provide the added benefit of more in-depth tools to help businesses think through developing strategy and operating day-to-day. The systems can also easily be combined, depending on needs. For instance, companies can use Scaling Up’s Daily Huddles alongside EOS Level 10 weekly leadership meetings. Ultimately, the decision of which methodology will work best depends on the level of detail and breadth of scope desired by the leadership team.
According to David Scott, the three factors most critical to success with any system are people, process, and technology. Rock Habits and EOS provide some insight to people and processes with different angles and degrees of detail, while OKRs do not. The right framework for thinking about these two components typically requires some organizational experimentation with things like meeting structure and rhythm. No framework, however, dictates a single solution for the final component which Scott describes: “the technology tools necessary to execute your mission and vision.”
On this blog, we’ve discussed the importance of having a single place for an organization to track strategy, tasks, and progress. While many tools exist, Align is the most flexible software because it is built to be able to manage all components of Scaling Up, the most comprehensive and detailed of the business management systems. For that reason, all of these business management systems will work in Align. Just as an organization can selectively combine the systems described depending on its needs, not all components of a business operating software need to be implemented at once.
At the end of the quarter, the terminology an organization uses will not determine their success: simply setting goals and hoping for the best will never be enough. As an organization grows, they may need to utilize various tools from separate methodologies. The need for great people and a centralized way to keep the whole organization aligned, however, will always remain indispensable factors for success, no matter the methodology.
If you’re interested in learning more about how a comprehensive software tool can help roll out a system goal planning and tracking in your business, join us for a demo of Align!