In his second webinar for Align (see Part 1
here), Dave Ramos, CEO of SHIFTPOINTS strategy coaching, breaks down “The Twelve Accelerators”, critical factors of alignment every company must get right to unify their organization and find success. During the webinar Dave:
Defines these twelve things,
Provides examples of companies who got them right
Poses questions leaders at any kind of organization should ask themselves.
For more information, check out Dave’s upcoming book,
“Drive One Direction: How to Unleash the Accelerating Power of Alignment”.
To hear about future webinars from Align, subscribe to
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Full Webinar Video:
As a summary, “The Twelve Accelerators” are described below.
Alignment starts at “the top” … a misaligned executive team will never create an aligned company.
You must be good at lots of things … but the way to win is to become differentiatingly great at One Thing.
There are many different ways to articulate a vision: the visionary vision, the inspiring vision, the ambition, or the BHAG.
Mission statements are the “Rodney Dangerfield” of alignment, but many exemplar companies used them effectively.
Values are extremely important, but many employees are cynical about them. They must be more than just words on posters.
You must develop a compelling brand promise … and then you must align everyone and everything to deliver it.
Your corporate strategy must precisely answer five questions: who, what, where, how much, and how.
Customers love products that are tightly aligned into an integrated portfolio.
You must identify, optimize, and institutionalize your mission critical processes.
Developing and delivering a standardized experience makes customers say “Wow!”
Fast-lane companies have dynamic planning and strategy management systems.
Alignment starts with One Team … but you must apply talent management disciplines to align EveryOne!