Align

Run your entire coaching practice in one place.

From the first planning session through the quarterly board overview — every client, every engagement, one account. Built into your coach account at no additional cost to you.

Included in your coach account — no additional cost to you
application.aligntoday.com
The Coach menu in Align, open in the top nav, showing Schedule Meeting, Coach Prep, Resources, Engagement Plans, and Coach Notes

The Coach menu — every coaching tool lives under one menu in your existing account.

Coach Preparation

Walk into every planning session already knowing what is really going on.

Discovery you would otherwise spend a week chasing across calls and emails happens while you are working with other clients. Two steps, and you are in the room already knowing what matters.

Step 1

Interview

Name the company, give us their website, and the agent builds its own context on that business before it speaks to anyone. This is not a form. Your participants are not filling anything out and they are not typing — each one has a real conversation with an agent that drills into every answer to get underneath the surface response.

Setting interview focus areas and choosing a report delivery date when creating a new interview prep

Interview setup — pick the focus areas, set when you want the report, the agent handles the rest.

Step 2

Brief

You get a 30-second read on the engagement, decision-grade insights, and the places where the CEO and the team see the business differently. It closes with a suggested plan for your session: opening questions and the threads worth pulling on. The plan is suggestive, not prescriptive — it tells you where to look, you decide how to coach it.

A Coach Brief's 30-second read, summarizing the engagement and the CEO's situation

The Coach Brief — a 30-second read on the engagement, before you are in the room.

Priorities, Metrics, and Huddles

Know a client is drifting while you can still do something about it.

You see whether the plan you built together is actually moving — without waiting for the next call to find out. Spotting the slip in week four makes you indispensable. Finding out at the quarterly makes you reactive.

The Company Dashboard's Priorities, Huddles heatmap, and Metrics, shown on desktop and mobile
Priorities, Huddles, and Metrics — together on one dashboard, desktop or mobile.

Real-Time Stats

See which clients are actually executing, without opening a single account.

Pull up your client list and see execution metrics for every company you coach, side by side. You find out who is slipping before your next call with them — not during it.

The more of your practice lives here, the more that view is worth.

A client's Company Dashboard in Align, showing live Priorities and metrics

Live, not last-updated — the same real-time view your client sees, for every client on your list.

Frequently Asked Questions

Does this cost my clients anything?+

Your coach account is free — there's no extra cost to you for anything on this page. Each client must have their own paid Align account.

Can I use my own methodology?+

Your own. Align works with any planning framework — Scaling Up, EOS/Traction, OKRs, or a system you built yourself. It's the execution layer, not a methodology.

What happens to my notes and history if a client leaves?+

Nothing gets lost. Every session, note, and interview stays tied to the client's record in your account, whether that client is active, paused, or gone.

One client gives you a tool. Your whole book gives you a practice.

Run Align across every engagement and you get something no single client view can give you: every plan, every trajectory, and every client at risk, in one place. A coach running three clients here has three tools. A coach running all of them has a practice they can see.

Included in your coach account. No additional cost to you.

What you get as an Align coach partner →