In this episode of Put Me In, Coach!, host Eugene Terk sits down with Adam Roach—a serial entrepreneur, former tennis pro, and founder of I Love Coaching Co.—to discuss how expert coaches can bridge the gap between skill and running a successful business.
Adam shares his powerful journey into coaching coaches, inspired by his father's legacy as an Olympic swim coach and a life-changing conversation about "chasing significance." They dive deep into why coaches shouldn't sell themselves, how to determine your true "payoff," the secret to authentic "inviting" instead of salesy pitching, and how to scale your practice using the REAL Coaching Method.
Key Takeaways
- Sell the Payoff, Not Yourself: Why positioning yourself as the value creates pricing anxiety—and how the 1/10th rule lets you charge what your transformation is worth.
- Stop Borrowing Authority: Why copying someone else's playbook backfires, and how to build a practice rooted in your own lived experience and problem-solution cycle.
- The "Would You Like?" Framework: How to shift your mindset from high-pressure selling to clean, authentic inviting.
- The REAL Coaching Method: What it means to be a Relevant, Experiential, Authentic Leader in the coaching space.
- The 4 Phases of Scale: Moving step-by-step from keeping the lights on with 1-on-1 clients to a 7-figure "one-to-many" model using the First Chapter Method.