How do you prevent quarterly goals from getting lost in the "tyranny of the urgent"? In this episode of Put Me In, Coach: I Am Ready to Scale, host Eugene Terk sits down with Certified Scaling Up Coach Will Hall to break down the 13-Week Race—a practical framework designed to help business leaders turn ambitious quarterly rocks into bite-sized, accountable weekly actions.
Whether you lead a growing healthcare practice or a fast-scaling company, Will shares how to build momentum, structure weekly SMART goals, conduct efficient huddles, and turn short-term execution into lasting organizational habits.
Key Takeaways
- The 13-Week Race Framework: Why quarterly priorities fail without week-by-week action plans.
- Building Early Momentum (Weeks 1–3): Gathering data, establishing baselines, and setting your team up for success.
- The Heavy Lifting (Weeks 4–8): Crafting bite-sized, measurable SMART goals and maintaining focus amidst daily fire drills.
- Rollout & Reaffirmation (Weeks 9–12): Testing execution early, aligning clinic/department messaging, and celebrating wins.
- Closing the Loop (Week 13): Running effective quarterly all-team calls to review progress and prepare for the next race.
- Leader Accountability: Using weekly huddles and color-coded scorecards (Red/Green) to problem-solve without turning meetings into long status reports.