Methodology Guide

Do you have a specific methodology that you already use or want to start using?  Or, maybe you have read the books and taken the classes on multiple methodologies and a combination approach works best for your business.  Or, is your approach general good business habits that you’ve learned along the way that don’t necessarily fall into a specific methodology?

Align can be used to implement multiple different methodologies or just general business best practices that do not follow a specific approach.

What is a Business Methodology? 

A business methodology is a structured approach to running and growing your company. It provides proven strategies and clear steps. Think of it as a roadmap to achieve consistent results and actively guide a business toward scalable success.

Do you need one?

While not every company needs a business methodology, nearly every successful company benefits from one. Methodologies provide focus, align teams, and streamline decision-making, which helps businesses scale more predictably. For companies aiming for consistent growth and efficiency, a methodology can make the difference between managing chaos and achieving controlled, strategic progress.

Methodology Comparrison

The Scaling Up methodology helps companies grow efficiently by focusing on four key areas: People, Strategy, Execution, and Cash. It provides practical tools to align teams, set clear goals, and streamline processes. Leaders gain a structured approach to reduce complexity and drive sustainable growth.

  • Focus: Comprehensive growth framework for mid-sized companies emphasizing People, Strategy, Execution, and Cash.
  • Key Tools: One-Page Strategic Plan, Rockefeller Habits Checklist, and Cash Conversion Cycle.
  • Approach: Prioritizes scalable, practical tools for alignment and efficiency, suitable for fast-growing businesses aiming for sustainable scaling.
  • Thought Leaders: Verne Harnish with his book Scaling Up

Who is the best fit?

Scaling Up is designed for mid-sized businesses aiming to grow effectively across departments. With structured tools like the Rockefeller Habits Checklist and One-Page Strategic Plan, Scaling Up provides the framework needed for coordinated growth.

  • Best for: Growing, mid-sized companies with multiple leadership layers needing a structured growth plan.
  • Strengths: Ideal for complex, multi-team coordination and sustained growth.
  • Considerations: Can feel overwhelming for smaller teams and may require significant training to get full buy-in across the organization.
  • Fit Score:
    • Growth Orientation: High
    • Scalability: High
    • Ease of Implementation: Medium
    • Agility: Low

The OKR (Objectives and Key Results) methodology helps companies set ambitious goals and measure progress with clear, measurable outcomes. It promotes alignment and focus by defining specific objectives and measurable key results each quarter. OKRs are ideal for driving agility and accountability in fast-paced, growth-oriented teams.

  • Focus: Goal-setting framework aimed at driving alignment and measurable progress.
  • Key Tools: Objectives (what you want to achieve) and Key Results (how you measure success).
  • Approach: Emphasizes ambitious, measurable goals on a quarterly basis, ideal for companies focusing on agility and short-term alignment.
  • Thought Leader: Andy Grove was the inventor and John Doerr with his book “Measure What Matters

Who is the best fit?

OKRs work best for fast-paced, goal-oriented teams needing frequent realignment. Commonly used in tech and product-focused companies, OKRs encourage agility and help teams focus on short-term, measurable outcomes that can quickly adapt to changing objectives.

  • Best for: Tech, product, or startup teams in fast-evolving environments needing short-term focus.
  • Strengths: Highly agile and ideal for aligning teams around quickly evolving goals.
  • Considerations: OKRs require discipline to define and measure; some organizations may need additional frameworks for long-term stability.
  • Fit Score:
    • Agility: High
    • Goal Alignment: High
    • Ease of Implementation: Medium
    • Long-Term Stability: Low

The EOS (Entrepreneurial Operating System) methodology helps companies improve operations by focusing on Vision, People, Data, Issues, Process, and Traction. It provides a simple, structured framework to enhance team alignment, accountability, and day-to-day efficiency. EOS is ideal for leaders seeking operational clarity and a strong foundation for steady growth.

  • Focus: Operational structure for small to mid-sized businesses focused on improving day-to-day processes and accountability.
  • Key Tools: Vision/Traction Organizer (V/TO), Level 10 Meetings, and Accountability Chart.
  • Approach: Emphasizes a simplified operating model with six key components, targeting operational clarity over growth strategies.
  • Thought Leader: Gino Wickman with his book Traction

Who is the best fit?

EOS offers a straightforward approach tailored for small to mid-sized businesses seeking operational clarity and team accountability. The system focuses on aligning your team through a clear set of roles and responsibilities, emphasizing execution over extensive planning.

  • Best for: SMBs looking to improve structure and accountability with limited resources.
  • Strengths: Accessible and effective for companies seeking efficiency without complex structures.
  • Considerations: EOS’s simplicity may feel too basic for larger companies needing more nuanced strategic planning.
  • Fit Score:
    • Ease of Implementation: High
    • Operational Consistency: High
    • Scalability: Medium
    • Complexity Handling: Low

The 4DX (4 Disciplines of Execution) methodology helps companies achieve key goals by focusing on what’s most important. It emphasizes four disciplines: setting wildly important goals, tracking lead measures, keeping scoreboards, and ensuring accountability. 4DX is ideal for teams needing focus and structured execution to reach critical objectives.

  • Focus: Execution framework primarily for achieving critical strategic goals.
  • Key Tools: The four disciplines: Focus on Wildly Important Goals, Act on Lead Measures, Scoreboards, and Accountability Cadence.
  • Approach: Highly focused on setting and achieving a small number of key goals, especially useful for goal alignment within teams.
  • Thought Leader: Franklin Covey and the 4DX book

Who is the best fit?

4DX focuses on executing the organization’s most critical goals through a framework that emphasizes focus, leverage, engagement, and accountability. Its structured, behavior-based model helps organizations make consistent progress on essential priorities.

  • Best for: Teams with clear but hard-to-achieve goals needing focus and accountability at all levels.
  • Strengths: Encourages organizational focus and commitment by isolating key goals and fostering a culture of accountability.
  • Considerations: Success with 4DX requires ongoing commitment from leaders and may struggle in highly dynamic environments with frequently shifting goals.
  • Fit Score:
    • Focus on Priorities: High
    • Accountability: High
    • Ease of Implementation: Medium
    • Adaptability to Change: Low

The Balanced Scorecard methodology helps companies align activities with strategic goals by measuring performance in four key areas: Financial, Customer, Internal Processes, and Learning & Growth. It provides a comprehensive view of success beyond financial metrics. Balanced Scorecard is ideal for leaders focused on long-term strategy and balanced organizational performance.

  • Focus: Strategic management system linking performance to long-term strategic goals across four perspectives: Financial, Customer, Internal Processes, and Learning & Growth.
  • Key Tools: Balanced Scorecard template that aligns KPIs with strategy.
  • Approach: Holistic view of performance across multiple perspectives, ideal for businesses focused on maintaining balance across all areas rather than purely on growth.
  • Thought Leader: David Norton and Robert Kaplan with their book “Balanced Scorecard”

Who is the best fit?

Balanced Scorecard is built for established organizations needing a comprehensive view across financial and operational metrics. Often used in finance, healthcare, and other stable industries, it balances long-term growth with detailed performance tracking.

  • Best for: Larger, stable organizations (e.g., healthcare or finance) seeking to measure both financial and non-financial metrics.
  • Strengths: Provides a broad organizational perspective, balancing various performance metrics.
  • Considerations: Effective metric creation and oversight can be resource-intensive; not ideal for companies prioritizing agility.
  • Fit Score:
    • Operational Balance: High
    • Long-Term Stability: High
    • Ease of Implementation: Medium
    • Agility: Low

The V2MOM methodology guides teams in achieving alignment by clarifying Vision, Values, Methods, Obstacles, and Measures. Created by Marc Benioff, V2MOM focuses on defining goals, identifying core values, and outlining actionable steps to reach objectives. It fosters transparent communication and adaptability, enabling teams to align quickly and effectively, especially in dynamic or innovative environments.

  • Focus: Clarity and alignment on objectives through a flexible, values-driven framework.
  • Key Tools: V2MOM Template (Vision, Values, Methods, Obstacles, Measures).
  • Approach: Emphasizes adaptability and clear communication, making it ideal for fast-growing or innovative companies prioritizing alignment and rapid response to change.
  • Thought Leaders: Marc Benioff, based on principles applied at Salesforce.

Who is the best fit?

Created by Salesforce founder Marc Benioff, V2MOM helps teams clarify their vision and identify actionable steps to achieve it. The method promotes alignment and flexibility, making it popular in environments prioritizing clarity and innovation.

  • Best for: Fast-growing or innovative companies wanting to foster alignment and quick adaptability to evolving goals.
  • Strengths: Highly adaptable and transparent, V2MOM is well-suited for organizations that prioritize clear communication and alignment on evolving goals.
  • Considerations: Lacks the structure of more rigid frameworks, which can make it less effective for large, multi-layered organizations that need highly structured accountability.
  • Fit Score:
    • Clarity and Alignment: High
    • Adaptability: High
    • Ease of Implementation: High
    • Structural Rigor: Low

Hoshin Kanri is a strategic planning methodology that integrates long-term goals with daily operations by aligning all levels of an organization. Originally from Japanese manufacturing, Hoshin Kanri prioritizes coordination from top management to front-line employees, ensuring that strategic objectives are consistently pursued across the company. This method is highly structured and focuses on continuous improvement and precision in execution.

  • Focus: Comprehensive alignment from strategic vision to operational actions, emphasizing precision and consistent improvement.
  • Key Tools: Hoshin Planning Matrix, X-Matrix for goal alignment, PDCA (Plan-Do-Check-Act) cycles.
  • Approach: Prioritizes structured planning and synchronized execution, suited for industries like manufacturing or process-driven businesses requiring meticulous alignment with long-term goals.
  • Thought Leaders: Originates from Japanese quality management practices, with widespread applications in manufacturing and automotive industries.

Who is the best fit?

Hoshin Kanri ensures every team member is aligned with the company’s strategic goals, making it a top choice for industries like manufacturing and automotive. The methodology’s structured approach integrates long-term planning with daily activities.

  • Best for: Manufacturing, automotive, or process-driven companies needing precision in aligning day-to-day operations with strategic objectives.
  • Strengths: Ensures alignment across hierarchical levels, from management to front-line workers.
  • Considerations: Requires high levels of coordination and oversight, which may feel time-intensive in faster-paced sectors.
  • Fit Score:
    • Alignment: High
    • Precision: High
    • Ease of Implementation: Medium
    • Flexibility: Low

Onboarding FAQs

Every new customer gets an activation call to get started on the right foot!

Answer these questions prior to your meeting:

We advise that you use the time in your Activation call to get the most from your Advisor instead of software training.  Here a few things you can do prior to your activation:

At a minimum, we recommend including the Decision Maker and your Align Champion.   

our Align Champion is someone who understands and believes in “why” the software is important to your company’s success.  This person will rally others around the benefits of the software, explain the expected results, and handle objections that come up. The Champion will hold the team accountable to using the software as the organization has deemed appropriate and has the organizational power to enact change. 

Who is the right person? 

Every company has a different structure and it’s important to find the RIGHT person to fit this role.  You can always have multiple people in this role!  Some companies find their CEO or someone from the C-Suite is the best person to lead the change needed in the organization.  We also see companies use this role as a way of giving an up-and-coming leader visibility. 

Who is the wrong person? 

This is not a typical IT heavy technology implementation, the software is a fairly light lift.  The admin work should be spread out to each individual rather than one person handling the data entry. 

The challenging part of the roll out is enacting the change and getting organizational buy-in.  

We do not recommend the champion being an executive assistant or an IT employee. 

I’ve determined the right person, what do I do now? 

In the software, there is an identifying role for your Align Champion.  To set this role, ask the person to navigate to their profile by clicking on their initials in the upper right corner, then go to settings and scroll down to the role.  This will help everyone else in the organization know who they should go to first. 

Introduce your Align Champion to your Customer Success Advisor!  The Align Champion should be the main contact for scheduling trainings and raising a flag when something isn’t going quite right.